Food education · 5 min read
What "organic" actually means in India — and what it doesn't
The word "organic" isn't legally protected. Here's what the two certifications that actually matter look like — and how to spot them on any shelf.
You've got enough to worry about.Food shouldn't be one of them.
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Because labels shouldn't require a degree
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250+ parameters: what batch testing actually catches
Every Pure & Sure batch is tested before it leaves the facility. Here's what that means in plain language.
Food myths · 3 min read
How organic food lasts without preservatives
The most common question we get. The answer is simpler than you'd think — and it involves steam.
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Good Food NewsArchive
2,965
Certified organic farmers currently growing with Pure & Sure. Each one a name, a farm, a family.
- India's organic food exports grew 51% last year — driven largely by South Indian farmers switching to regenerative practices.
- A school in Coimbatore switched to a fully organic kitchen in January. Three months later, children's attendance improved.
- Toor dal production in Karnataka is having its best season in six years. Good news for every kitchen that depends on it.
Meet the people who grew your food
FROM THE FARMAll farmers
KG Ganesh
Organic farmer · Channarayapatna, Karnataka
Growing with Pure & Sure since 2002
Turmeric · Chia · Cinnamon · Pepper
"The turmeric in your kitchen this month came from his 5-acre farm. He's been growing it organically since before it was a trend."
Read Ganesh's storyFive ways to feel better about food
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Eat WellAll recipes
30 min · Dal · Everyday
The dal you'll make every Tuesday
Simple. Warm. The kind of recipe that gets better every time you make it.
Organic toor dalCold-pressed oil
20 min · Breakfast · Weekday
Atta that actually tastes like something
What chakki-ground wheat changes about your morning roti. With a recipe that proves it.
Organic atta